{
  "symbol": "DKNG",
  "socialMediaRisk": {
    "hypeSusceptibility": true,
    "volatilityDrivenBy": ["involvement in digital sports betting", "association with NFTs", "speculative retail interest"],
    "riskScore": 7,
    "reason": "DraftKings operates in the digital sports betting and gaming sector, which is prone to retail speculation and social media hype, especially with its involvement in NFTs."
  }
}