KEY INFORMATION DOCUMENT PURPOSE This document provides you with key information about this investment product. It is not marketing material. The information is required by law to help you understand the nature, risks, costs, potential gains and losses of this product and to help you compare it with other products. PRODUCT Sure Ventures PLC (the “Fund”) Sure Ventures PLC (Company number: 10829500) is a London Stock Exchange listed vehicle managed by Shard Capital AIFM LLP, which is authorised and regulated by the Financial Conduct Authority (number 615463) ISIN: GB00BYWYZ460 – SURE.L Manufacturer: Sure Ventures PLC Competent Authority: Financial Conduct Authority Contact: W: sureventuresplc.com T: 0203 931 7000 E: info@ sureventuresplc.com Document date: 1 January 2021 YOU ARE ABOUT TO PURCHASE A PRODUCT THAT IS NOT SIMPLE AND MAY BE DIFFICULT TO UNDERSTAND. WHAT IS THIS PRODUCT? Product Type Sure Ventures PLC is an entrepreneur-led Venture Capital Fund, listed on the London Stock Exchange as an Investment Trust. We invest in early-stage high-growth software businesses that we believe have the potential to deliver substantial returns, focused solely within Augmented and Virtual Reality (AR/VR), and the Internet of Things (IoT) sectors as well as FinTech with a focus on AI solutions. Sure Ventures is backed by one of London’s leading specialist investment managers, Shard Capital, which manages and advises over £2 billion. There is no minimum investment. Objectives The investment objective of Sure Ventures PLC is to achieve capital growth for investors. We invest at the seed stage of software companies operating within their target markets to help grow them towards their Series A funding, at which point we intend to follow-on our investment. We also have the scope to invest in listed and un-listed securities, at an earlier or later phase of development and are not bound by jurisdiction, although it is expected to have a bias towards UK, Ireland and other countries in the EEA. We have the option of listing our investee companies on the UK public markets (LSE / AIM) to complete their Series A. We believe this strategy, where appropriate, will help scale and accelerate the growth of our investments. Intended Investors It is often too expensive, too risky and too labour intensive for investors to build a portfolio of this nature. An investment in Sure Ventures PLC is designed to be suitable for the following investor types wishing to invest for at least 9 years: • Professionally-advised private investors seeking exposure to early-stage technology companies • Financially sophisticated, non-advised private investors who are capable of evaluating the risks and merits of such an investment and who have sufficient resources to bear any loss which may result from such an investment • Certain institutional investors Maturity There is no prescribed maturity date for this product. Sure Ventures PLC cannot unilaterally terminate the Company. There are no prescribed events which would automatically terminate the Company. Sure Ventures PLC 								Key Information Document WHAT ARE THE RISKS AND WHAT COULD I GET IN RETURN? Summary Risk Indicator 1 2 3 4 5 6 7 Lower risk Higher risk The risk indicator assumes you keep the product for 9 years. You may not be able to sell your holdings easily, or you may have to sell at a price that significantly impacts how much you get back from your investment. The actual risk to your investment can vary significantly if you cash in at an early stage and you may get back less than you invested. Investing in early stage companies, is by its nature, high risk. The risk indicator is a guide to the level of risk of this product compared to other products. It shows how likely it is that the product will lose money because you are not able to realise any value from your shares. This risk category is not guaranteed and may change over time. The lowest category does not mean that the product is risk free. Sure Ventures has classified this product as 6 out of 7, which is the second highest risk classification. It has been rated at 6 due to the nature of its investments, which are at an early stage in their development and many of which are in unquoted private companies whose shares may be difficult to sell or market. Such shares may have risks associated with them greater than quoted securities or shares. Restrictions may apply to the transfer of shares in private companies in which the Fund invests. The timing of any realisation cannot be predicted and complete information for calculating the current value of the Fund’s investments or the degree of risk posed is only available at the end of each quarter. This product does not include any protection from future market performance, so you could lose some/all of your investment. PERFORMANCE SCENARIOS Note: This document has been assessed in relation to Covid19 and there are no changes to stated performance scenarios. Example investment of £100,000. Performance Scenarios Year 1 Year 5Year 9 (Recommendedholding period) UnfavourableWhat you might get back after costs£86,389£69,443 £207,822 Average return each year -13.61%-4.94%60.94% ModerateWhat you might get back after costs£86,542£73,682 £278,190 Average return each year -13.46%-6.01%91.63% Favourable What you might get back after costs£83,478£75,000 £406,310 Average return each year -16.52%-2.97%120.31% Source: Sure Ventures PLC estimated values. The table presented above shows the money you could get back over the next 9 years, under different scenarios, assuming that you invest £100,000. The scenarios shown illustrate how your investment could perform, and you should compare them with the scenarios of other products. The scenarios illustrated above are an estimate of future performance based on evidence from the past on how the value of this investment varies, and are not an exact indicator. What you get back from your investment will vary depending on market performance and your holding period. Past performance is not a guide to future performance and you may get back less than you invested. The figures shown include all of the costs of the product itself, but it does not include all the costs that you may pay to a broker or financial advisor. The performance scenarios do not take into account your personal tax situation, or the impact of tax reliefs (which you may be eligible for depending on your personal circumstances) which may also affect returns. WHAT HAPPENS IF SURE VENTURES PLC IS UNABLE TO PAY OUT? As a shareholder in the Company, you would not be able to make a claim to the Financial Services Compensation Scheme or other compensation body in the event that the Company is unable to pay any dividends or other returns it may elect to pay from time to time, or if it were unable to pay any amounts due to you on a winding up at the end of its life. Sure Ventures PLC has no obligation to make payments to investors in the Company. If you sell your shares on the London Stock Exchange, your bank or stockbroker will receive the sale proceeds in cash on the delivery of shares and should pass this cash to you. If your bank or stockbroker defaults on paying you, you may be able separately to claim from the Financial Services Compensation Scheme. Sure Ventures PLC 								Key Information Document WHAT ARE THE COSTS? Costs over time The fees are set out in the Prospectus. The impact of fees on return is illustrated below. The person selling or advising you about this product may make other charges, which they will inform you of. They will also show you the impact of all the costs on your investment over time. The Reduction in Yield (RIY) shows what impact the total costs you pay will have on the investment return you might get. The total costs take into account one-off, ongoing and incidental costs. The amounts shown here are the cumulative costs of the product itself, for three different holding periods. The figures assume you invest £100,000. The figures are estimates and may change in the future. Year 1Year 5 Year 9 Total Costs £16,360 £42,801 £81,516 Impact on return (RIY) per year 16.36%8.56%9.06% This table is based on all of the fees associated with the modelled moderate performance outcome and includes the impact of VAT. Composition of costs The table below shows; • The impact each year of the different types of costs (including VAT) on the investment return you might get at the end of therecommended holding period (9 years), assuming a moderate performance outcome as described. • The meaning of the different cost categories. Cost Category Annual Impact Description One-off CostsEntry Costs0.00% N/A – please refer to your broker Exit Costs 0.00% N/A – please refer to your broker On-going costs Portfolio transaction costs0.00% N/A – please refer to your broker Management Fee 1.25% Shard Capital AIFM is entitled to receive from Sure VenturesPLC a management fee, payable quarterly in advance, equalto 1.25%. per annum of the Net Asset Value Incidental Costs Performance Fee1.67% 15% subject to a hurdle rate of 8% in each period Carried Interest 0.00% N/A for Class A shares HOW LONG SHOULD I HOLD IT AND CAN I TAKE MONEY OUT EARLY? Shares in the Company should be regarded as long term investments and the recommended holding period is 9 years. There is no required minimum holding period. Whilst this product is listed and has market pricing, investors should be aware that the Fund is illiquid which means it may be more difficult to redeem your holding. Given many of the holdings are largely in unquoted companies you may either be unable to cash in early or make a large loss if you do so. The Company's shares are listed on the London Stock Exchange and you can expect to sell them through your bank or stockbroker. There are no costs or penalties imposed by the Company when you sell your shares, although your bank or stockbroker may impose charges for their services. HOW CAN I COMPLAIN? All complaints should be directed in the first instance to our Compliance Officer at the following address: Sure Ventures, 23rd Floor 20 Fenchurch Street London EC3M 3BY. We will endeavour to resolve your complaint as quickly as possible, but in any event will acknowledge receipt of your letter within five business days. The acknowledgement will include a full copy of our internal complaints handling procedure. If for any reason this procedure has been exhausted, and should you remain dissatisfied, then you have the right to refer the matter to the Financial Ombudsman Service, South Quay Plaza, 183 Marsh Wall, London, E14 9SR. OTHER RELEVANT INFORMATION • Further information including the Prospectus and latest annual reports are available at sureventuresplc.com/documents andmay be sent to shareholders on request. Sure Ventures PLC 								Key Information Document